Here you will find detailed information on the data processing in connection with the technologies we use
and the cookies used for them in each case. You can also individualize or revoke your consent.
Data Processing
Google Analytics
Purpose and Scope of Processing
We use Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House,
Barrow Street, Dublin 4, Ireland (hereinafter referred to as: “Google”), to measure and analyze the use
of our website, to compile reports on website activity, and to conduct, measure, and optimize
target-group-oriented advertising campaigns.
For this purpose, Google uses the following cookies requiring consent, which are stored on and read from your computer:
Provider
Name
Purpose
Storage period
Google Ireland Ltd.
_ga
Distinguishing returning visitors
2 years
Google Ireland Ltd.
_ga_<Property-ID>
Maintaining the session status
2 years
For the aforementioned purposes, the following categories of personal data are processed by Google:
Usage data: pages accessed, time spent, approximate location (derived on the basis of the IP address)
Event data: custom events (e.g. interactions with elements such as links, buttons)
Technical data: origin page (referrer), IP address (stored in anonymized form), device and browser information
Identifiers (IDs provided by Google that make it possible to track the success of an advertising campaign)
Advertising/attribution data: campaign information, traffic source, medium, campaign, search terms (where available), ad interactions, as well as contact via form, email, or telephone
Consent data: consent status according to Google Consent Mode
On the basis of this information, pseudonymous usage profiles are created using the IDs generated by
Google. Google uses the information on our behalf to analyze the use of our website, to compile reports
on website activity, and to measure and optimize the success of our advertising campaigns. For this
purpose, Google shows us which advertising measure or traffic source (e.g. a search query) led to a
conversion (e.g. a contact inquiry). Google also uses the aforementioned information to specifically
present advertisements placed on our behalf via the linked Google advertising service “Google Ads” to
those users who have already shown interest in our website.
Legal Basis
The legal basis for setting and reading the Google Analytics cookies as well as the further processing of
the aforementioned data is the consent you have given via the consent banner (Section 25(1) TDDDG, Art.
6(1)(a) GDPR). Without your consent, no data is collected and no elements are loaded from Google. In
addition, the consent also applies to Google itself, since under the Digital Markets Act (DMA) Google is
obliged to obtain consent so that Google Analytics can be used in conjunction with other Google services
(in our case the advertising service “Google Ads”). For this purpose, we share the status of the consent
given by users via our consent banner with Google through the so-called Google Consent Mode, so that
Google can control the use of its services in accordance with the consent granted or refused. In this
way, Google is able, for example, to ensure that the consent status of our users can be appropriately
taken into account when using Google Analytics and the linked Google service “Google Ads”.
Data Recipients
The recipient of the collected data is Google Ireland Limited, which processes it on our behalf. In
addition, it is possible that Google Ireland is supported in this by Google LLC, 1600 Amphitheatre
Parkway, Mountain View, CA 94043, USA, as a subcontractor. Any transfer of data to Google LLC takes place
on the basis of an adequacy decision (Art. 45 GDPR): Google LLC is certified under the EU-US Data Privacy
Framework.
Storage Period
The processed data is deleted by Google after 14 months. Further information on the storage period of the
cookies used by Google can be found in the consent banner.
Withdrawal
You can revoke your consent to the data processing and the setting or reading of cookies at any time via
the consent banner. You can access the consent banner by clicking on “Manage Consent” in the
footer of the website.
